PERSPECTIVES

There’s no shortage of information out there.Tips , protocols, programs, plans. But the people I work with — and the people I most...

humanfitproject  began around 2010, just as digital content, social media platforms, and influencers started to truly take flight. Since...

I started at Men's Fitness  magazine on the digital team in 2012 and served as the brand's digital director from 2013-2015 then executive...

I used AI tools (+ my human brain) to launch a new men's mental health brand in 10 days 🚀 Here’s why I did it, how I did it, and why you...

SPARTAN is brand built around community, but not everyday is race day, which is why we launched a a pop-up community workout series for...

It’s easy to get caught up in the grind and forget to pursue things that light you up inside. That brings me to the beginning of my...

I collaborated with the team at SPARTAN on a content campaign featuring Ryan Hall around his transition from world-class endurance runner...

This was a brand campaign developed for SPARTAN that celebrated the grit and dedication of the community. The SPARTAN Marketing, Media,...

Vanity metrics show it was a flop, but a deeper dive proves it’s more complicated. The background, what I learned, and why you should...