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Why I stopped churning out content
After years in fitness, media, and content strategy, I stopped churning out content and started asking what all that output was actually for.


Why are so many people suddenly questioning what's in our food?
More and more people are questioning what's in our food. These are the factors driving the curiosity.


Why proactive health is so challenging to market
Proactive health is easy to believe in but hard to act on. Here’s why trust, timing, fear, cost, and human behavior make it difficult to market well.


LinkedIn is the lowest-friction place for professionals to build authority right now
A practical look at how professionals can build authority on LinkedIn without overproduction, constant posting, or turning content into a second job.
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