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Introducing The Simone OS: The GPT I trained to think like me
There’s no shortage of information out there.Tips , protocols, programs, plans. But the people I work with — and the people I most...


My favorite pieces from humanfitproject: a curated guide to fitness and wellness
humanfitproject began around 2010, just as digital content, social media platforms, and influencers started to truly take flight. Since...


How we scaled the Men’s Fitness brand during digital’s peak
I started at Men's Fitness magazine on the digital team in 2012 and served as the brand's digital director from 2013-2015 then executive...


How I launched a men’s mental health brand in 10 days
I used AI tools (+ my human brain) to launch a new men's mental health brand in 10 days 🚀 Here’s why I did it, how I did it, and why you...
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