How I built a healthcare content strategy connecting editorial, social, email, medical review, audience growth, and commercial performance.

Five business problems I’m good at solving, from building systems and understanding audiences to making complex products easier to understand.

After years in fitness, media, and content strategy, I stopped churning out content and started asking what all that output was actually for.

More and more people are questioning what's in our food. These are the factors driving the curiosity.