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How a 30-second habit became a New Year content campaign for AG1
How we created an AG1 New Year content campaign around micro-habits, spanning editorial, email, social media, and a dedicated landing page.
How a Lexus redesign became a Spartan content series
How a Lexus vehicle redesign became the Spartan Redesign, a sponsored content series on training, nutrition, recovery and self-improvement.
How an idea developed for Spartan Race became the Lexus Discomfort Zone
How a Spartan sponsorship brief became the Lexus Discomfort Zone, an experiential concept built around performance, discomfort and pushing beyond comfort.
Building a healthcare content strategy for a proactive health company
How I built a healthcare content strategy connecting editorial, social, email, medical review, audience growth, and commercial performance.
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