fearful giant: Launching a New Brand in 10 Days

I used AI tools (+ my human brain) to launch a new men's mental health brand in 10 days 🚀 

Here’s why I did it, how I did it, and why you should care:

🤷‍♂️ Why I did it: My primary goal was to see how creative I could be with as much speed as possible. Today, armed with the right tools, what used to take weeks or months, now took days. This experiment was a testament to the pace and efficiency of our times.

🔧 How I did it: The simple drag and drop web builder WIX for web layout, Canva for social design, ChatGPT for copy, and Adobe Firefly for art. Content creation was fast, but it was the human touch—my passion, creativity, and expertise—that gave the brand its unique essence.

💡 Why you should care: My rapid-fire launch was more a playful experiment than a strategic business move. I haven't actively talked about this new brand until now. Nor have I considered a business plan. Maybe I will, maybe I won’t.

I predict a surge in these 'quick-launch' brands in the coming years, a testament to the era of digital efficiency we're in. However, I’ve said it before and I’ll keep saying it: While AI can generate content, it's the human soul that breathes life into a brand.

CEOs/CMOs/Founders/Investors: In the race to automation, don’t overlook the indispensable human element. Generative AI content has its merits, but the human spirit remains at the core of every memorable brand story.

Creators: AI and tech isn’t going to take our jobs. As we navigate this landscape, let's champion both innovation and authenticity.

To see what I started, check our fearfulgiant.com on web and @fearfulgiantco on Instagram.