Mike Simone

humanfitproject began around 2010, just as digital content, social media platforms, and influencers started to truly take flight. Since then, the landscape has changed dramatically, and the project has experienced its share of ups, downs, and all-arounds. Yet, its mission remains steadfast: to inspire people to lead fitter lives. My vision was to bridge the gap between fitness and wellness professionals from all disciplines—bodybuilders, endurance athletes, yogis, mindfulness experts—and the...

I started at Men's Fitness magazine on the digital team in 2012 and served as the brand's digital director from 2013-2015 then executive...

I used AI tools (+ my human brain) to launch a new men's mental health brand in 10 days 🚀 Here’s why I did it, how I did it, and why you...