I started at Men's Fitness magazine on the digital team in 2012 and served as the brand's digital director from 2013-2015 then executive digital director from 2016-2017 before the publication was ultimately folded. The team and I grew web traffic from about 300K to 14.8M and a total combined social audience from 150K to 3M.
At a high level, here's how we grew the Men's Fitness brand online:
A buzzing newsroom
Every morning we all circled up and talked about what was trending and how we could jump on it.
An SEO machine
We optimized the website for user experience and speed, did heavy keyword research, and built out a massive library of service-based content that delivered tremendous value to our readers.
Celebrity coverage
While monthly cover stars were huge for the brand, we also worked with several other celebrities on a more regular basis to pull some of their fans into our ecosystem.
Influencer / creator campaigns
We produced dozens of editorial articles and social media content with up and coming creators in the fitness space. Our workout programs and videos drove significantly engagement and growth for the brand. You can see examples here.
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