Introducing Off Brand — A digital identity check for marketers, creators, and founders

Most people have no idea how they actually come across online.

They launch a site, update a LinkedIn, post on Instagram here and there but never stop to ask: Does this reflect who I really am? Would the people I want to attract actually feel it?

Those were the questions I had to ask myself not too long ago.

I took screenshots of my own website, social bios, and image grids and asked ChatGPT to assess them from the POV of a recruiter, a collaborator, and a stranger. And the results were mixed, and interesting. Some parts felt aligned. Others were way off.

It was clear: my digital identity had outgrown itself.

And I needed a way to assess it with honesty, intelligence, and without hiring a branding agency.

Enter: Off Brand

A custom GPT I built to do just that.

This tool helps you:

• Run a Perception Check on your website and social platforms

• Get feedback from different perception lenses (recruiter, founder, creative director, etc.)

• Improve your bio, tone, and headlines so they align with your actual vision

• Spot when you’re being vague, trying too hard, or sending the wrong message

It’s a tool for people who care about how they show up and want to close the gap between how they feel and how they’re perceived.

What It’s Built On

It’s built on a real system I’ve used with clients and for myself:

• Tone audits to find alignment between personality and message

• Voice detoxes to remove overused or generic copy

• Bio workshops to get to the point faster

• Reputation cues to ensure the impression you leave is the one you want

I combined all of that with smart prompting logic and an editorial tone so Off Brand feels more like a sharp creative partner than a canned assistant.

Who It’s For

• Founders launching or evolving a personal brand

• Creatives doing a “digital cleanup” before a job search

• Professionals looking to make their online presence more intentional

• Anyone who’s ever said: “This doesn’t really sound like me…”

If that’s you — it’s worth 10 minutes.

Try It Now

Go to ChatGPT → Explore GPTs → Search Off Brand — or tap here to open it directly

You’ll get:

• A smarter read on your digital presence

• Tools to refine your messaging

• And a little peace of mind that you’re being seen how you want to be
  

Hope it helps.

 — Mike