Building a pop-up workout movement for SPARTAN

SPARTAN is brand built around community, but not everyday is race day, which is why we launched a a pop-up community workout series for the local NYC community to engage new and existing racers. I collaborated with SPARTAN Marketing, Media, Design, Sponsorship, and the Coaching teams to get this going. In addition to helping support race sales, we promoted SPARTAN merchandise, and our sponsors.