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How a 30-second habit became a New Year content campaign for AG1
How we created an AG1 New Year content campaign around micro-habits, spanning editorial, email, social media, and a dedicated landing page.
How a Lexus redesign became a Spartan content series
How a Lexus vehicle redesign became the Spartan Redesign, a sponsored content series on training, nutrition, recovery and self-improvement.
How an idea developed for Spartan Race became the Lexus Discomfort Zone
How a Spartan sponsorship brief became the Lexus Discomfort Zone, an experiential concept built around performance, discomfort and pushing beyond comfort.
5 business problems I’m good at solving
Five business problems I’m good at solving, from building systems and understanding audiences to making complex products easier to understand.
Why I stopped churning out content
After years in fitness, media, and content strategy, I stopped churning out content and started asking what all that output was actually for.
Why proactive health is so challenging to market
Proactive health is easy to believe in but hard to act on. Here’s why trust, timing, fear, cost, and human behavior make it difficult to market well.
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