Introducing The Messaging Architect — A system for writing sharper copy

Most messaging isn’t bad. It’s just misaligned.

It says too much. Or not enough.

It sounds like AI. Or like someone trying too hard not to sound like AI.

It gets close to the truth but never quite lands.

That’s exactly why I built The Messaging Architect. A custom GPT trained on my editorial systems, tone frameworks, and strategic approach to voice, positioning, and clarity.

It’s not here to replace a copywriter.

It’s here to help you sound like you at your sharpest.

So what is The Messaging Architect?

At its simplest: It’s a custom GPT designed to help founders, creatives, and strategists write better brand messaging using a structured, non-generic system.

You can use it to clean up vague web copy.

You can use it to sharpen your value proposition.

You can ask it, “What’s actually missing in this sentence?”

You can tell it, “This feels off… can you fix the tone?”

It applies a repeatable system built on editorial logic and emotional intelligence, not just prompt patterns.

Why I built it

Over the years, I’ve helped launch brands, shape voice guides, edit decks, rewrite homepages, and clean up the kind of copy that almost works.

What I’ve found is: Most founders and marketers are smart but they’re just too close to the message to see what’s off.

They know what they’re trying to say. But they can’t quite say it yet.

So they write more. Stack on adjectives. Pull phrases from competitors. Overcorrect into safe, vague, or over-clever.

The Messaging Architect helps them reset and rebuild the message.

Not just to make it sound good.

To make it make sense.

Who it's for

The Messaging Architect was built for people who:

– Know their messaging needs work, but can’t name what’s wrong

– Hate fluffy, robotic AI copy

– Want a smarter way to develop their brand voice

– Have a solid product but their words aren’t keeping up

– Are tired of sound-alike value props and are ready to stand out (strategically)

It works best for people who already have something to say and want to say it more clearly, more confidently, and more like themselves.

How it works

Inside The Messaging Architect are four core tools:

– Voice Detox – strips hype and filler to reveal the real message

– Founder’s Rewrite – rewrites stiff copy in a human, first-person tone

– Positioning Calibrator – sharpens value props in three boldness levels

– Clarity Compass – pulls the strongest idea from messy, overstuffed drafts

You can use them one by one — or combine them in sequence.

The GPT knows when to apply what, and why. It won’t just rewrite. It will explain.

How to use it

Log into ChatGPT, go to Explore GPTs, and search for The Messaging Architect or just click here.

Then say something like:

– “Here’s a paragraph from my homepage. Can you run a Voice Detox?”  – “This feels too robotic — can you rewrite it like I actually said it?” 

– “I’m not sure what I’m trying to say here. Help me clarify.”

One final thing

I didn’t create this to automate creativity. Or to replace the process.

I built it because I know what it’s like to be stuck in that frustrating middle zone where you’re almost clear, almost there, almost ready to ship.

This tool gives you a nudge in the right direction.

If you’ve ever said “This still doesn’t feel quite right,” I think this will help.

Let me know how it goes.

— Mike