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Branding grit: The making of SPARTAN’s ‘Chase the Pain’ campaign
This was a brand campaign developed for SPARTAN that celebrated the grit and dedication of the community. The SPARTAN Marketing, Media,...


What I learned posting 30 Instagram reels in 30 days
Vanity metrics show it was a flop, but a deeper dive proves it’s more complicated. The background, what I learned, and why you should...


How to work out imposter syndrome in 60 minutes
Try my 60-minute imposter syndrome workout — a simple mental routine to name your doubts, stack your wins, and reset your confidence.
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