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Introducing The Messaging Architect — A system for writing sharper copy
The Messaging Architect is a custom GPT that helps founders write sharper, smarter brand messaging.
How I used context engineering to build a series of custom GPTs for a health tech brand
Learn how I used context engineering to build a custom GPT system that scales brand voice, clarity, and compliance for a health tech company.
20 years of fitness experience in 1 post
This piece was first posted as a social series in 2023 and revisited and published here in 2025. I’ve spent the last 20 years training. Lifting weights. Running races. Testing meal plans. Pushing limits. Pulling back. Along the way, I’ve made mistakes. Built strength. Burned out. Rebuilt again. I’ve produced hundreds, if not thousands of pieces of content, worked with professional athletes and celebrities. I’ve interviewed dozens experts. Tried nearly every method out there.
How to use ChatGPT without getting dumber
Don’t let ChatGPT do all the thinking. Here's how use it as a partner, not a crutch.
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