Learn how I used context engineering to build a custom GPT system that scales brand voice, clarity, and compliance for a health tech company.

This piece was first posted as a social series in 2023 and revisited and published here in 2025. I’ve spent the last 20 years training. Lifting weights. Running races. Testing meal plans. Pushing limits. Pulling back. Along the way, I’ve made mistakes. Built strength. Burned out. Rebuilt again. I’ve produced hundreds, if not thousands of pieces of content, worked with professional athletes and celebrities. I’ve interviewed dozens experts. Tried nearly every method out there.

Don’t let ChatGPT do all the thinking. Here's how use it as a partner, not a crutch.

I’ve been doing this for a long time. Twenty years of training. Ten-plus in the wellness industry. And most of it, like many of you, was built around one core idea: push harder. Train harder. Work longer. Optimize more. But eventually, the equation stops working. The body doesn’t bounce back the same. The mind gets clouded. The wins start feeling less exciting. And no matter how many new routines or strategies you stack, you still feel a little… off. That’s where I found myse