Strategic communication for health and performance brands
Built on 15+ years experience in media, marketing, and health
WAYS TO WORK WITH ME
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Limited spots available.
01
Content engine build
For companies that need content to become a real growth system, not a collection of disconnected assets.
Best for teams looking to:
- Define a content strategy tied to brand, growth, and conversion
- Build editorial workflows, briefs, and publishing systems
- Improve SEO, social, newsletter, and landing page development
- Create stronger brand voice and messaging standards
- Use AI tools without losing editorial quality or human judgment
The work may include: content audits, messaging review, editorial strategy, workflow design, content briefs, writer systems, AI-assisted workflows, reporting, and execution support.
02
Fractional head of content
For leadership teams that need senior content strategy without hiring a full-time content leader.
Often brought in to:
- Lead content across brand, growth, and owned channels
- Manage writers, editors, freelancers, and creative partners
- Align content with marketing, product, and leadership priorities
- Build editorial calendars, campaign plans, and performance reporting
- Turn scattered efforts into a more focused operating system
The work may include: weekly strategy leadership, team management, editorial direction, stakeholder alignment, campaign planning, content reviews, and performance optimization.
03
Strategic advisory
For founders, executives, and marketing leaders who need a sharp outside perspective before making important creative, brand, or growth decisions.
Often brought in for:
- Sanity-checking decisions
- Pressure-testing positioning, campaigns, or launches
- Identifying blind spots and missed opportunities
- Clarifying messaging before work goes public
- Thinking through trade-offs with an experienced operator
The work may include: advisory calls, audits, decision support, messaging reviews, campaign reviews, and strategic recommendations.
ABOUT ME
I've always been drawn to building things.
For more than 15 years, I've worked across media, fitness, and wellness: leading editorial at legacy publications, content strategy at a fitness tech company, and co-founding a boutique agency that partnered with global health and wellness brands. Along the way, I've helped shape campaigns, platforms, and creative strategies.
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