My work
A closer look at the content systems, campaigns, and editorial engines I’ve built, and how I turned strategy into measurable growth.
Tap the images below to read more about the projects.
Designing an AI tool ecosystem for content, messaging, and strategy
Created a small ecosystem of custom GPTs designed to support brand strategy, messaging, content planning, creative development, public positioning, and decision-making.
Building a healthcare content engine
Built the strategy, workflows, editorial standards, and reporting system behind a healthcare content engine designed to support trust, organic growth, cross-channel distribution, and conversion.
Turning athlete stories into multi-channel growth campaigns
Built athlete-led content campaigns that combined editorial storytelling, video, photography, newsletters, social, merchandise, app promotion, and race marketing into one cohesive growth system.
Scaling Men’s Fitness into a digital audience engine
Built and led a digital fitness newsroom across SEO, trending news, social, video, email, and branded content, helping grow Men’s Fitness into a scaled audience platform.