My work
A closer look at the content systems, campaigns, and editorial engines I’ve built, and how I turned strategy into measurable growth.
Tap the images below to read more about the projects.
Shaping the proactive healthcare narrative
A collection of editorial concepts, storylines, and headlines designed to make proactive healthcare feel clearer, more urgent, more human, and more culturally relevant.
Designing an AI tool ecosystem for content, messaging, and strategy
Created a small ecosystem of custom GPTs designed to support brand strategy, messaging, content planning, creative development, public positioning, and decision-making.
Building a healthcare content engine
Built the strategy, workflows, editorial standards, and reporting system behind a healthcare content engine designed to support trust, organic growth, cross-channel distribution, and conversion.
Turning athlete stories into multi-channel growth campaigns
Built athlete-led content campaigns that combined editorial storytelling, video, photography, newsletters, social, merchandise, app promotion, and race marketing into one cohesive growth system.
Scaling Men’s Fitness into a digital audience engine
Built and led a digital fitness newsroom across SEO, trending news, social, video, email, and branded content, helping grow Men’s Fitness into a scaled audience platform.