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How a Lexus redesign became a Spartan content series
How a Lexus vehicle redesign became the Spartan Redesign, a sponsored content series on training, nutrition, recovery and self-improvement.
How an idea developed for Spartan Race became the Lexus Discomfort Zone
How a Spartan sponsorship brief became the Lexus Discomfort Zone, an experiential concept built around performance, discomfort and pushing beyond comfort.
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